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The Right People
The Right Audience
​An Innovative Approach

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Through PSM, our partners connect with the industry leaders in Canada & key international markets.
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Our business model is based on flexibility, building custom programs & employing the right team. 

We take extreme pride in our ability to deliver our individual clients needs in an innovative & high-impact manner Every Single Time.

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WHAT WE DO

PROJECT MANAGEMENT

Program Development, Execution, Partnerships, Brand Alignment, Planning, Budgeting, Benchmarks / KPI's., Deliverables.

EVENTS

Trade & Corporate, Product Launch, Market Development, Test Groups, Event Organization, Guest List Management, Media & Marketing.

CONSULTING

Management Analysis, Assesments, Solutions, Evaluations, Benchmark Analysis, Project Consultations.

PROMOTION

Communications, Connections & Introductions, Access to Market, Media Management

DIRECTION

Will Predhomme  |  Managing Director

            Will began Predhomme Strategic Marketing in 2012, identifying a need for effective & engaging communication between wine & the trade in Canada. 
       Will's experience spans a career involved in the hospitality, government, education, wine production, & communications aspects of the wine & spirits industry. Work experience includes the Liquor Control Board of Ontario (LCBO), Fairmont Hotels, & Harrah's Casinos, though Will is best known as a top sommelier based in Toronto, most notably for the development of the world-class wine programs at Oliver & Bonacini Restaurants (Canoe Restaurant & Bar).
        Along with managing PSM., Will co-produces wine in Oregon & South Africa under the Pearce Predhomme label, is an instructor at the University of Guelph, & has been broadcast nationally as a producer & host of The Globe & Mail Wine Basics Video Series. 

PARTNERS

We're proud to collaborate with the following world-class organizations: