Seminar & Virtual Tasting
Realized with the contribution of MIPAAF DM 20170 del 9/04/2020
1. What are the largest barriers for consumers in purchasing Chianti Classico wines in your province? (Select all that apply)
Competition with other Regions & Styles
In which province do you reside?
2. Do you think consumers understand what the new classification of Chianti Classico, Gran Selezione refers to and means?
3. What level of knowledge do you feel the average consumer has about the range of Chianti Classico wines?
Some - but limited
4. What do you think are the most effective strategies to educate consumers about Chianti Classico wines (select all that apply)?
Digital Promotions & Targeting
Government Liquor Store Publication
In-Person Trade & Consumer Shows
5. How could we enhance or improve future virtual classes & tastings?
Any Additional Comments or Feedback: