EXAMPLE 1: BRUNELLO DI MONTALCINO: VIRTUAL MASTERCLASS SERIES & TASTING
​HOSTED BY MICHAEL GODEL

Overview: A six-session virtual tasting and masterclass with the focus being to educate and keep the Consorzio and its wines front and center with influential trade and media in Ontario and across Canada via  interacting with producers and engaging with each other during each session.
Audience: Trade (LCBO & Somms. ), Wine & lifestyle writers/journalists from major media outlets across Canada.
Number of Participants per Session: 12
Total Number of Participants Over Length of Series: 50+ 
Number of Wines Tasted per Session: 4 to 6
Total Number of Wines Tastes Over Length of Series: 25+

Participant Feedback:

• "Hugely inciteful. Love hearing all the producers different takes on their wines. Helps establish value and makes it easier to sell."
• "I thought you did a really good job generating just the right amount of participation from the audience, while highlighting the producers information --- which is why we are there!"
• ​"MORE PLEASE!"

EXAMPLE 2: CHIANTI CLASSICO: VIRTUAL MASTERCLASS & TASTING
​HOSTED BY MICHAELA MORRIS

Overview: A single session virtual tasting and masterclass with the focus being to keep the region front and center with Canadian consumers through the Consorzio and Host, hosting and engaging with key Canadian media.  
Audience: Wine & lifestyle writers/journalists from major media outlets across Canada
Number of Participants: 12
Number of Wines Tasted: 6

Participant Feedback:

• "This was AMAZING! Great level of depth, and range of wines to show numerous different things (styles, communes, grapes, vintages). Really appreciated the maps, and the high level of instruction and discussion. One of the best Zoom sessions I've attended."
• "This was very well done! Concise, informative, with knowledgeable and good speakers."