PREDHOMME STRATEGIC MARKETING
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​Through PSM, our partners connect with the industry leaders in Canada & key international markets.
Our business model is based on flexibility, building custom programs & employing the right team. 
We take extreme pride in our ability to deliver our individual clients needs in an innovative & high-impact manner
​Every Single Time.

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THE TEAM

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Will Predhomme
Managing Director

Will began Predhomme Strategic Marketing in 2012, identifying a need for effective & engaging communication between wine & the trade in Canada.

Will's experience spans a career involved in the hospitality, government, education, wine production, & communications aspects of the wine & spirits industry. Work experience includes the Liquor Control Board of Ontario (LCBO), Fairmont Hotels, & Harrah's Casinos, though Will is best known as a top sommelier based in Toronto, most notably for the development of the world-class wine programs at Oliver & Bonacini Restaurants (Canoe Restaurant & Bar).

 Along with managing PSM., Will co-produces wine in Oregon & South Africa under the Pearce Predhomme label, is an instructor at the University of Guelph, & has been broadcast nationally as a producer & host of The Globe & Mail Wine Basics Video Series. 

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Amanda Johnson
Operations Director

 Amanda Johnson is a CAPS certified sommelier and WSET Diploma graduate.  Amanda’s love of wine started early growing up on a vineyard in northern Victoria, Australia and spending her formative years honing her viticultural skills.  She then completed a Bachelor of Commerce at Melbourne University and a subsequent foray into a Masters of Viticulture at Monash University.  

With her move to Canada in 2006 came a switch to the sommelier side working her way through George Brown College and the CAPS program.  Amanda has recently worked as a sommelier at Blue Blood Restaurant in Casa Loma for the last two years whilst also assisting in the coordination of both educational and social wine events.  In her own words “Wine is one of my true pleasures in life.  Everything about it intrigues me and I want to share this interest and appreciation with all around me”.

Kelly Staples
Operations Specialist

Kelly has brought her multiple event and organizational experience to the PSM team in July of 2021 after 10 years being a small business owner in the Event and Floral industry.  

Kelly is a critical thinking, creative, and a solution-oriented professional with an innate ability to cultivate connections as well as being highly customer focused and readily able to adapt and excel in a variety of situations.  
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Her diverse acumen refined through years of Event Management, Business Management, Creative Marketing and Sales make Kelly a great asset to the PSM team. 
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One of Kelly’s biggest assets is her years of Event Management for the LCBO in the beverage alcohol and food industry.  In fact, she met her husband while managing wine tastings and food matching/cooking classes as he was a teacher!  After almost 20 years, both are still as passionate about wine and food education as they were when they met! 

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WHAT WE DO

PROJECT MANAGEMENT

Program Development, Execution, Partnerships, Brand Alignment, Planning, Budgeting, Benchmarks / KPI's., Deliverables.

MEDIA 

Digital Promotion, Media Production, Trade & Corporate, Product Launch, Market Development, Test Groups, Event Organization, Guest List Management.

CONTRACTING

Management Analysis, Assesments, Solutions, Evaluations, Benchmark Analysis, Project Consultations.

PROMOTION

Communications, Connections & Introductions, Access to Market, Media Management

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PARTNERS

We're proud to collaborate with the following world-class organizations