EXAMPLE 1: BRUNELLO DI MONTALCINO: VIRTUAL MASTERCLASS SERIES & TASTING
HOSTED BY MICHAEL GODEL
Overview: A six-session virtual tasting and masterclass with the focus being to educate and keep the Consorzio and its wines front and center with influential trade and media in Ontario and across Canada via interacting with producers and engaging with each other during each session.
Audience: Trade (LCBO & Somms. ), Wine & lifestyle writers/journalists from major media outlets across Canada. Number of Participants per Session: 12 Total Number of Participants Over Length of Series: 50+ Number of Wines Tasted per Session: 4 to 6 Total Number of Wines Tastes Over Length of Series: 25+ |
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EXAMPLE 2: CHIANTI CLASSICO: VIRTUAL MASTERCLASS & TASTING
HOSTED BY MICHAELA MORRIS
Overview: A single session virtual tasting and masterclass with the focus being to keep the region front and center with Canadian consumers through the Consorzio and Host, hosting and engaging with key Canadian media.
Audience: Wine & lifestyle writers/journalists from major media outlets across Canada Number of Participants: 12 Number of Wines Tasted: 6 |
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